The Salon des Épicures is an ultra-qualitative show in terms of product discovery and encounters. The potential customers who attend are quality prospects with a genuine love of local and French products. It's an opportunity for us to meet our fine grocer customers in the Paris region, to whom we give appointments during the show. It's also a chance for us to present our new products, and to get constructive feedback from the jury and the people we meet at the show.
Historically, we've made chocolate and brioche rusks. These are our two main sales to the end consumer, due to their deliciousness. So we came up with the idea of blending these two recipes to create the super gourmet brioche chocolate chip biscotte.