As a young company in a market where there are many small brands, such as rhum arrangé, it's essential to stand out from the crowd and quickly show that we're not just another brand entering the market, only to disappear soon afterwards. Presenting ourselves at Les Épicures and winning Gold in the alcoholic beverages category not only demonstrates our ambitions, but also lends credibility to the quality of the work involved in creating a fine, gourmet product, crafted with passion.
What new products will you be presenting this year?
After the rhum arrangé au Canelé de Bordeaux, this year we're back to highlight a new product from France's culinary heritage, a rhum arrangé au Génépi des Alpes. Less sweet and lighter in alcohol than a génépi liqueur, our wild génépi sprigs, grown at altitudes of over 2000m, add a subtle perfume to this new creation.
